It's a pretty well-known fact that the majority of online ads are delivered for FREE. For the most part, online advertising content is published through platforms that only compensate the publisher when there is some sort of action or response, such as a viewer clicking on an ad. Cost per Click or Cost per Action advertising methodologies dominate the online advertising industry. Do web publishers ever stop to think about the tremendous amount of publicity and exposure they are GIVING AWAY FOR FREE?
What if there were an advertising network where advertisers were clamoring to compensate publishers for the exposure and publicity their sites provide? What if the traffic to a site was more valuable than its click-through rate?
In the 1990's technology developed that allowed advertising networks to track the actual response rate of viewers. As online media sources fought against traditional media for advertising revenue, they found this technology to be their 'ace in the sleeve'. It was easy to convince advertisers to pour dollars into systems that could 'prove' their effectiveness by measuring actual customer response. Therefore, rather than sell advertising based on time or viewership rates, online media predominately chose to sell advertising based on response rates (such as pay per click). The downside for publishers is that response rates are generally less than 2% of total content delivery.
Intelligent advertisers have learned to design campaigns that develop their "Brand" and deliver their message continuously with little to no cost by manipulating Cost per Click and Cost per Action systems. For wise advertisers, the most important aspect of their advertising strategy is the concept of "branding". Branding is simply placing a message in front of the right audience as frequently as possible, so they will remember and trust the company or product. Wise advertisers know that immediate (click) response is not nearly as valuable as long-term trust and name recognition (branding).
In 2013, online display advertising revenue will surpass search advertising revenue. Why? Because display advertising is more effective for branding. Intelligent, sophisticated advertisers understand the value of branding. They know that repeatedly delivering the same message to the same audience is MUCH MORE VALUABLE than shotgunning their ad content throughout billions of search results and content delivery networks. They know that a focused, targeted audience viewing their ads consistently over time, will produce better long-term business development results than impulse clicking. And, as the growing trend in display advertising proves, they are willing to pay more and more for this type of delivery.
Until now, the only web publishers that have been able to effectively capitalize on "branding" trends are those that generate massive pageview volumes. Major online media, such as Yahoo, are able to sell fixed-time display advertising as a substantially profitable product. Smaller, less popular sites are generally bound to the traditional Cost per Click and Cost per Action networks. However, this is no longer true.
tagvillage has created a network where any website, with any level of traffic can monetize their actual traffic. Rather than giving away the majority of their traffic in exchange for a few paid clicks each month, tagvillage publishers earn ad revenue every single hour of every single day! Publishers who choose to sell their advertising space through tagvillage will have a growing list of advertisers competing with one another for their traffic and pageviews, not their click-through rates. Publishers who choose tagvillage will generate revenue every single minute their website is displaying content to viewers. For most web publishers, we believe this will result in much greater advertising revenue than they are accustomed to receiving.
Web publishers work very hard to develop their content. They produce websites filled with information that viewers flock to every day. Unfortunately, web publishers who are bound to search based advertising systems find they have zero control over their advertising content. Some search engine spider 'indexes' their pages and determines the 'keywords' that are relevant to the page according to a computer algorithm designed by the search based ad network. Once this engine has 'indexed' the page, the ad network delivers ads that match the 'keyword' content of the page. Many times, for smaller websites and lower traffic sites, this results in FREE ad delivery.
Why? Because the ads are not relevant to the viewers, and therefore produce very low click-through rates.
The most effective ads are ones that are relevant to the viewers. Countless publishers struggle continuously to optimize their content for search spiders in a never-ending battle to increase site traffic and ad revenue. However, for most publishers, this is a losing proposition. A team of programmers on the other side of the world determines what is 'relevant' and the publisher is completely without a voice.
Publishers should have a say in how their pages are indexed. They should be able to determine the 'keywords' and topics that ads will relate with. Publishers should be allowed to define specific content and specific advertising relevance so that certain ads appear with pre-defined content. If a publisher wishes a particular ad from a local advertiser to appear on a certain page, they should have tools that allow them to accomplish these results.
tagvillage has created a network where web publishers are involved in the indexing process. Publishers who choose tagvillage are allowed to define their own keywords (Tags) and determine exactly what content will be targeted. Publishers who choose tagvillage can attract specific advertisers to specific pages, and even deny ads they feel do not match their content effectively or do not produce maximum results. With tagvillage, publishers are in control of the quality of the ads that appear on their pages.
Web publishers are often victims of search based ad delivery algorithms. In most online advertising networks, publishers have little or no involvement in the actual delivery or management of ad content. They simply publish an 'ad widget' on their pages and sit back and wait for results. Periodically they get a report from the ad network with after-the-fact information and data only relevant to ads that generated a response from a viewer.
How is tagvillage different?
tagvillage has created an advertising platform where web publishers are allowed to be involved in every aspect of ad delivery and content. Publishers can review advertisers and their ads prior to ad delivery. Publishers can pick and choose the ad content they wish to deliver on their sites. They can accept or reject specific ads or entire campaigns. They control the keywords and content that is targeted for ad relevance, and they have 100% transparent reporting. tagvillage publishers know details for ads that produce viewer response, as well as ads that do not.
The powerful tagvillage tools allow web publishers to fine tune their ad content so that it produces maximum results for their advertisers. Why is this important? Simply put, happier advertisers spend more money! As tagvillage publishers fine-tune their own keyword content and attract better ad content, they also attract increasing ad revenue.
The majority of web publishers never know any information about the advertisers whose ads appear on their site. Most web publishers are bound to search based advertising systems that choose the ads to display based on a computer matching algorithm. Ads are displayed and viewed by site visitors without the publisher ever knowing whose ad was displayed. The only time the publisher learns whose ad was shown is when they appear after-the-fact on an click-through report. Therefore, it is next to impossible for publishers to work directly with advertisers to fine-tune ad content and maximize results.
tagvillage completely changes this!
Publishers who choose tagvillage will know every single advertiser whose ads appear on their pages. They can contact these advertisers directly and work with them to fine-tune their ads for maximum results. They can work with advertisers to choose specific Tags (keywords) and content for ad relevance. They can test and develop strategies alongside their advertisers so that they develop long-term relationships that result in growing ad revenues.
Most businesses sponsor and support charitable organizations. The directors and senior leadership of many businesses do their best to help nonprofits fund their projects by donating time or money to the cause. What if publishers could attract more local businesses as advertisers and increase their local advertising revenue while simultaneously supporting their favorite local cause?
One of the most powerful aspects of tagvillage is that the entire system is designed around Tags. tagvillage publishers choose the keywords (Tags) and content they feel is relevant to the advertising that will appear on their pages. In addition, tagvillage publishers choose the causes they wish tagvillage to make donations to. They also choose the advertisers they wish to work with and advertising content they wish to display on their site.
This presents an amazing opportunity for tagvillage publishers. If a publisher knows of a local business owner that supports a local nonprofit the publisher supports, they can facilitate a local networking connection that benefits all three parties. The local business owner can advertise their goods or services on the local web publisher's site, and the local web publisher can tell tagvillage to support the cause by making donations. It is truly a win-win-win situation!